THE DIGITAL LAB / 001

UXAlchemist.

The science of a better experience.

OBSERVE · EXPERIMENT · TRANSFORM
Illustrated Ivori in a white lab coat with an open palm
IVORI RAYALE — UX DESIGNERSCROLL TO EXPLORE 01 / 07

01 SELECTED WORK / FIELD NOTES

Experiments.

Follow the question. Explore the process.
See what changed.

FEATURED EXPERIMENT ↗
EX. 001

Operation Verizon

When a switcher offer sounds simple but the payoff process isn't, trust breaks after the sale. A two-sided experience designed to make eligibility, financial responsibility, and next steps clear before customers commit.

UX / SERVICE DESIGNFRONTLINE-INSPIREDDESKTOP + MOBILE
Explore the full case study
THE QUESTIONHow might we turn a complicated switcher reimbursement into a clear, shared understanding before the sale?
FIG. 01 / OPERATION VERIZON
Operation Verizon case study cover showing the sales representative desktop experience beside the customer mobile payoff experience.
INSIDE THE EXPERIMENT

Select a note to explore the thinking behind Operation Verizon.

01 / 07

The Problem

Switcher reimbursement requirements can be misunderstood during the sale, leaving customers unprepared for the payoff process.

MORE FROM THE LAB

More experiments.

EX. 002 / PRODUCT DESIGN

Vittlez

Vittlez workplace delivery app cover

Individual lunch orders, one shared workplace drop zone.

Product Designer · Solo project

Explore the full case study ↗

Experiments Continued.

EX. 003 / RESPONSIVE WEB

Girl Gummy

Girl Gummy original portfolio cover

Research, validation, and a responsive shopping experience.

UX Designer · Solo project
UX Capstone · Concept Project

Explore the full case study ↗
EX. 004 / MOBILE

Patrick’s Grocery

Patrick’s Grocery original portfolio cover

A grocery experience designed for the small screen.

UX Designer · Solo project
UX Capstone · Concept Project

Explore the full case study ↗
EX. 005 / BRAND IDENTITY

Finesse Dayly

Finesse Dayly original brand identity cover

A bold, flexible brand identity across social media, video, and streaming.

Brand Designer & Brand Manager · Solo project

Explore the full case study ↗
Ivori Rayale smiling, wearing glasses with long black curlsCURIOUS
BY DESIGN
FIG. 02 / THE MIND BEHIND THE METHOD

02 THE PERSON / THE PRACTICE

The
Alchemist.

Design has always been one of my natural elements. It’s part of my essence: the way I observe, connect ideas, and imagine how something could work better.

I’m drawn to the moments when something feels harder than it should. What’s getting in the way? What does this person need? What could make the next step clearer? Those questions are what pull me into a problem and make me want to understand it.

Interior design taught me to consider how people move through a space and how it makes them feel. Customer experience taught me to listen when expectations and reality don’t line up. I bring both perspectives into UX, where every interaction is an opportunity to make someone’s day a little easier.

That’s what being The UX Alchemist means to me: bringing creativity, empathy, and evidence together to turn uncertainty into a thoughtful design direction. I love studying the problem, testing an idea, and learning what actually works. It’s better than guessing. That’s where transformation begins, and better results follow.

MY BACKGROUNDInterior design + customer experience → UX design

03 WHERE THE FORMULA BEGAN

The Catalyst.

From shaping spaces to shaping experiences.

Different medium.
Same human instinct.

My design journey began with interiors—listening to how people lived and creating spaces that felt like them. I learned to think beyond how a room looked and consider how it worked, how people moved through it, and how it made them feel.

That curiosity drew me toward digital design, where I could explore the same ideas through visuals, storytelling, and interaction. UX brought it all together: understanding people, finding the friction, and designing a clearer path forward.

  1. 01 / INTERIOR DESIGNSpace & feeling

    Design around how people live.

  2. 02 / DIGITAL DESIGNVisuals & storytelling

    Translate an idea into a visual experience.

  3. 03 / UX DESIGNPeople & purpose

    Make each interaction feel intuitive.

FROM MY INTERIOR DESIGN PORTFOLIO

Spatial Studies.

The spaces behind my perspective.
Select a collection to look closer.

Atmosphere & contrast

Layered living spaces, expressive details, and moments of retreat.

Rhythm & everyday living

Comfort, material, and the flow of daily life.

Personality & place

Spaces with distinct moods, textures, and points of view.

A different canvas. The same attention to how people move, feel, and connect.

SPATIAL STUDIES / IVORI RAYALE

04 IDEAS INTO EXPERIENCES

Services.

A thoughtful process.
A better experience.

Illustrated Ivori Rayale in a thoughtful pose, with one hand on her chin and her other arm folded

LET’S FIND YOUR FORMULA

Bring the problem.
We’ll explore the possibilities.

From understanding your users to refining the final experience, I help turn ideas into clear, purposeful design.

Let’s talk about your project
01 / UNDERSTAND

Research & Strategy

  • User research and interviews
  • User persona development
  • Information architecture planning
  • Competitive analysis
  • User journey mapping
  • Usability testing
02 / CREATE

Design Services

  • Wireframing and prototyping
  • User interface design
  • Mobile app design
  • Visual design and branding
  • Responsive web design
  • Design concept development
03 / REFINE

Test & Optimization

  • A/B testing & conversion optimization
  • User feedback collection and analysis
  • Cross-browser and device testing
  • Usability testing facilitation
  • Accessibility compliance testing
  • Iterative design improvements
04 / DELIVER

Implementation & Collaboration

  • Design system documentation
  • Stakeholder presentations
  • Ongoing design maintenance
  • Project management
  • Brand guideline creation
  • Design workshops

05 THE READING SHELF

Archive.

Books I’ve read. Ideas I carry into the lab.

Sprint book cover
Design sprints

Sprint

Jake Knapp, John Zeratsky & Braden Kowitz

Reset book cover
Rethinking what works

Reset

Dan Heath

Atomic Design book cover
Design systems

Atomic Design

Brad Frost

06 EXPERIENCE / ON RECORD

The Résumé.

The experience behind the experiments.

IVORI RAYALE / UX/UI DESIGNER

Explore my experience.

User research, product design, and a background in interior design, brand storytelling, and customer experience.

View digital résumé Download résumé (PDF)

07 THE NEXT EXPERIMENT

Let’s make
something better.

Have a problem worth exploring? I’d love to hear about it.

ivorithedesigner@gmail.com